Walter Isaacson scrive su Smithsonian dell'amore di Steve Jobs per il design minimalista e funzionale.
Codice estetico che non tradirà mai, regalando al mercato prodotti puliti, semplici, belli.
Steve Jobs’ interest in design began with his love for his childhood home. It was in one of the many working-class subdivisions between San Francisco and San Jose that were developed by builders who churned out inexpensive modernist tract houses in the 1950s for the postwar suburban migration. Inspired by Frank Lloyd Wright’s vision of simple modern homes for the American “everyman,” developers such as Joseph Eichler and his imitators built houses that featured floor-to-ceiling glass walls, open floor plans, exposed post-and-beam construction, concrete slab floors and lots of sliding glass doors.